[Purpose] The study aims, thus, to utilize the results from the marketing mix factors as the data by which to present a marketing strategy for golf apparel. [Method] The Kano model was used to analyze marketing mix factors affecting customers' intention to purchase golf apparel and derived Timko's satisfaction coefficient from the dual categorization. [Result] First, there were different quality analysis results by each marketing mix factor of golf apparel. Second, different satisfaction and dissatisfaction coefficients were shown in Timko's customer satisfaction coefficient via the Kano model. Third, the distribution of the marketing mix factor to golf apparel products based on the Timko's analysis did not coincide with the distribution values based on the Kano model. [Conclusion] The study concluded that there would need to propose a plan to increase the index for the items with higher satisfaction coefficients to the marketing mix factors of golf apparel products, and to consider taking measures to dissatisfaction coefficients.